The logo of a company is a way of distinguishing it or its product from other companies which can also determine its reputation hence it should be of great quality and unique. People’s trust on a company can be built by the company designing a logo that is genuine. A company can either hire a professional to design a logo for them or DIY.
For one to opt for DIY logo designs they must be skilled enough in graphic designing to ensure that they create the perfect logo. Hiring a professional graphic designer when one does not have graphic skills is important. Most businesses are hesitant in hiring a graphic designer because the spend a lot of time and are expensive in designing a logo but will always ensure that the positive and important elements of your business are included in the logo.
DIY logo tools helps people with no skills in graphic designs to design a logo. They provide a person with a lot of options to choose from in terms of layout, colours and fonts that they can use. Many people starting their business and lacks enough finance opt for DIY logo design because it is cheap and takes less time to design.
A DIY logo design may be cause a business to collapse in the longrun. A business owner who designs his own logo tend to design a complex one that lacks the vital and most important information than a simple one that has all the important details. A complex logo may be confusing and eye straining making it difficult for potential customers to identify your company.
A business logo should be an original creation hence it is advisable not to use a DIY logo for your business because one may ne designing one from another design they saw unconsciously. This makes the idea of distinguishing your company from other companies invalid. If a business uses clip art to design their logo clients may take it that the products and services that the company provides are also easy and cheap. The more quality a business design is, the more potential customers it is likely to attract and vice versa.
Comparing the gains and the losses of DIY logo designs, it is obvious that the losses over weighs the gains making it clear that DIY logo design is a bad idea for any business hence it is advised that they hire a professional graphic designer.